This unit introduces you to the techniques and technology of video-based production work. You will develop an understanding of the three stages of video production: pre-production, production and post production. Working as part of a team you will approach the practical work in a professional manor. This unit provides a valuable introduction to the skills required when working in a small video production company.
The Coca-Cola Company is planning to launch a new soft drink called ‘Classic’ for 2009 and is funding the marketing campaign for the product. ‘Classic’ is a drink that will be marketed to a British youth market. In groups you are being asked by this client to create two television advertisements for the new drink ’Classic’. Coca Cola has set you a number of content restrictions that you must follow if you are to be successful. The advert must:-
• One advert must be shot in the TV studio
• One advert must be shot any where in the school
• Be in the format of a recognisable classic film or classic genre
• Use music and/or sound effects that are copyright free
• Be approximately 20-30 seconds in duration
• Appeal to a British youth market
• Include a maximum of 3 characters
• Include product title, tag line and product image
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