Advert Analysis

Now that you have finished the editing of your groups' two adverts, you need to analyse your final projects as if they were real television adverts. Make sure you answer the following questions :-

1. Looking at both adverts in what ways to they conform to the brief that was set? (approx. 100 words)

2. What are the strengths and weaknesses of your two adverts in terms of mise-en-scene, camera shots and movement and sound? (approx. 200 words)

After you have completed these two questions you have finished your first video project. Well done, I will upload your adverts onto the blog ASAP!

Monday 20th April

As a group you need to make sure you complete the following:-

1. Photograph your two sets of storyboards and upload them onto your blog

2. Individually comment on how successful you were at shooting your adverts, what was your role? Worked well and what didn't work so well? What would you do differently next time?

3. Individually comment on how the editing stage is going. How can your advert be improved? What still needs to be completed? What have you learnt to do in Final Cut Pro? What tools can you use?

Welcome back year 10s!

Hope you all had a great break and have come back ready to film your adverts. A lot of you still haven't finished your individual advert analysis, you must do this ASAP!!! Look back at my previous blogs to remind yourself what you need to do. This must be finished by the end of todays lesson; remember this work is going towards your end grade.

If you have finished your advert analysis, your group needs to move onto completing a two page storyboard for each of your groups' two adverts. They need to have clear drawings with detailed descriptions as well as being coloured in.

Holiday homework

Make sure over the two week break that you are all up to date with both your individual and group work production paperwork. A reminder that you need to blog your 5 advert analysis from your individually chosen adverts. You also need to make sue that you have completed the group work below. Good luck and see you soon!

Tuesday 17th lesson

In your production groups, you have three tasks to complete.

1. Blog your 4 advert ideas making sure to include as much detail as possible, it would be really good to insert YouTube clips that your advert ideas are based on. Make sure you individually label your blog contributions.

2. Individually blog your 5 advert analysis that we started but couldn't finish last week; remembering to upload the YouTube advert alongside your analysis. This can be finished as homework ready for next week.

3. Pick, in consultation with me, your final two adverts ideas that you want to make and as a group blog the following information.

Name of product
Target audience
Synopsis
Slogan
Concept (i.e. what classic film/genre are you referencing?)
Props/costumes
Human resources
Technical resources

Once these three tasks have been completed, we can move on to learning how to use the DV cameras, tripods and edit suite.

Assessment Criteria

On completion of this unit you should:-

1. Understand pre-production, production and post-production techniques
2. Be able to contribute to each stage of the creation of a finished video project
3. Be able to review own video production work

In your groups, you need to work incredibly hard throughout these three stages of production. This is your first video project, you need bags of enthusiasm and lots of hard work to achieve a good grade. Below is the assessment criteria for unit 4: Video Production.

P1: identify and undertake pre-production, production and post-production techniques
M1: demonstrate competence in pre-production, production and post-production techniques
D1: Demonstrate a high-level of ability in pre-production, production and post production

P2: Contribute to each stage of the creation of a finished video product
M2: Make positive contributions to technical and aesthetic aspects of a finished video product
D2: Make significant contributions to technical and aesthetic aspects of a finished video product

P3: Describe own video production work
M3: Discuss own video production work
D3: Explain own video production work using correct technical language

Classic Advert Brief - Unit 4

This unit introduces you to the techniques and technology of video-based production work. You will develop an understanding of the three stages of video production: pre-production, production and post production. Working as part of a team you will approach the practical work in a professional manor. This unit provides a valuable introduction to the skills required when working in a small video production company.

The Coca-Cola Company is planning to launch a new soft drink called ‘Classic’ for 2009 and is funding the marketing campaign for the product. ‘Classic’ is a drink that will be marketed to a British youth market. In groups you are being asked by this client to create two television advertisements for the new drink ’Classic’. Coca Cola has set you a number of content restrictions that you must follow if you are to be successful. The advert must:-

• One advert must be shot in the TV studio
• One advert must be shot any where in the school
• Be in the format of a recognisable classic film or classic genre
• Use music and/or sound effects that are copyright free
• Be approximately 20-30 seconds in duration
• Appeal to a British youth market
• Include a maximum of 3 characters
• Include product title, tag line and product image